Marketing Plan Skylarknet a Wireless Essay Example for Free

Marketing Plan Skylarknet a Wireless Essay Wireless mesh networking is the latest tech in this field. Internet pro Wireless networks provide unprecedented freedom and mobility for a growing number of laptop and PDA users who no longer need wires to stay connected with their workplace and the Internet. Ironically, the very devices that provide wireless service to these clients need lots of wiring themselves to connect to private networks and the Internet. This wiring is expensive to install and change, and deployment must be carefully planned and timed to minimize disruption to normal business operations. Permits or permissions may be required, and then there are the laborious tasks of pulling, terminating and testing the copper wiring or fiber optic cabling. With all the work involved, it should not be surprising that wiring can be the most expensive part of a â€Å"wireless† network! Indeed, the many obstacles associated with wiring are now preventing or delaying the deployment of wireless applications that could deliver a real competitive advantage or a high return on investment—or both. This marketing plan provides an overview of implementing Wireless Mesh Network (WMN) service for the first time in the suburban areas of Bangladesh. Wireless Mesh Network is an exciting new technology which has tremendous potential especially for a developing country like Bangladesh. Quite a few African countries are already benefiting from this novel technology. Supported by the growing buying power, a number of desktop and laptop users in the suburban areas of Bangladesh are badly in need of high quality internet service. In the world of internet the best suitable option stands for the suburban areas is the wireless technology. We plan to act as a service and equipment provider for the local ISP dealers and some institutional market such as university campus, NGO, hospitals and nursing home etc. As we are the pioneer of this new technology we conducted an insightful analysis of the competitor’s position and their offerings. The marketing plan starts with the situational analysis of the current market. External and internal factor analysis (SWOT analysis) provides a clear picture of current scenario. Grameen Phone, Qubee, Banglalion, ZoomUltra are our main competitors. But the cost of their offering is much higher than ours. Because there lies a higher establishment cost. Eliminating wires dramatically reduces the implementation costs, and substantially simplifies on-going operations. Without wires, the network becomes far more adaptable and flexible. That’s why we focus on the cost effectiveness and performance of the WMN service. We identify our company as a market challenger and set some strategies suitable for the challengers. Some pilot projects are planned to create the awareness among target customers. Based on these projects success further promotional and pricing strategies are set. In the later part of the report the feasibility of this marketing plan is justified by the financial analysis. Expense and sales are forecasted for the next three years followed by a break-even analysis. Overall monitoring and contingency plan (in the case of failure) completes the total planning for our company. Introduction In this world of modern technology, most people prefer not to connect computers with Ethernet cables because excessive cables scattered throughout their office or home is unsightly. One can choose to install a wireless network to avoid excessive cabling. For a wireless network, there is no need to use Ethernet cables to connect your computers to the DSL or router. Moreover, WLANs are available anywhere in the world at an affordable cost. In the suburban and rural areas Wireless tech suits best. Wireless mesh networking is the newest tech in wireless field. Our objective is to identify the potential suburban customers of Bangladesh who can afford a cost-effective internet service. Origin of the Study This report has been prepared a requirement to fulfill the course. This report evaluates the business opportunity of latest wireless mesh network technology in the suburban areas of Bangladesh from service provider point of view. Objective of the Study The primary objective of this report is to fulfill the course requirement of â€Å"Marketing Management†. The secondary objective is to describe a detail marketing plan for a new technology. Limitation of the Study There is no authentic statistics about the potential number of internet users in the suburban areas of Bangladesh. As this is a new technology, the costs of the equipments vary depending on the different manufacturers. We are making a new entry, so the estimation of potential market is based on the secondary data of other existing competitors rather than the primary data. Sales and expense is forecasted on the discretion of our part that may vary widely in real case implementation. Unavailability of previous year’s financial report necessitates greater recourse to mere guessing in some cases. Situational Analysis What is WMN (Wireless Mesh Network)? Mesh networks represent an emerging wireless networking technology that promises wider coverage than traditional wireless LANs and lower deployment and operation costs than 3G cellular networks. For these reasons, network operators and service providers consider mesh networking to be a serious candidate to solve the so called last mile problem. Some network operators worldwide have already started to deploy mesh based access networks offering nearly ubiquitous and inexpensive wireless Internet connections to their customers. Examples are Ozones mesh network in Paris (www. zone. net/en/) and The Cloud in the City of London (www. thecloud. net). The real business potential lies in operator based mesh networks. By their systematic design, deployment, and maintenance, operator based mesh networks provide higher levels of Quality-of-Service (QoS), meaning larger coverage, higher speed, and more reliable operation. In addition, it can be argued that mesh network operators in a given geogra phical area will cooperate in order to further optimize their costs and increase the QoS provided by their networks. The form of the cooperation can range from traditional roaming agreements to joint provision of specific services. Figure 1: Wireless Mesh Network Strategic planning is important because in well-run companies the goal from the very top of the organization down to where one is working should form a more-or-less unbroken chain (or â€Å"hierarchy†) of goals. At the top of the company the president and his or her staff set strategic goals. These goals should flow from top and make sense in terms of the goals at the next level up. Then the vice presidents’ subordinates set their own goals, and so on down the line. In this way, management creates a hierarchy or chain of departmental goals, from the top down the lowest-ranked managers, and even employees. Then , if everyone does his or her job-if each salesperson sells his her quota, and the sales manager hires enough good salespeople, and the HR manager creates the right incentive plan, and the purchasing head buys and CEO should also accomplish the overall, company-wide strategic goals. One could therefore say with great certainty that without a clear plan at the top, no one in the company would have the foggiest notion of what to do. Wireless Internet Market in Bangladesh Wireless Internet Service was first introduced to Bangladesh in public by cell phone giant Grameen Phone. Then other GSM mobile phone operators like Banglalink, Aktel and Warid follow suit. Citycell, the only CDMA based mobile phone operator in Bangladesh introduced the Zoom internet service, which was a little different from the other mobile phone operators in that consumers could connect to internet by using a USB modem included in the Zoom package. Later on Grameen Phone also introduced a package where they include an USB modem.

Sensationalism - Sensation Novels of the Nineteenth Century Essay

Sensationalism - Sensation Novels of the Nineteenth Century The "sensation novels"  began to appear during the mid-to-late 1800's.   The term first used by W. M. Thackeray, in his own Cornhill Magazine, was in reference to "a particular literary or dramatic phenomenon."  Ã‚   Courtroom scenes, corpses, secrets, adultery, insanity and prostitution were all staples of the novel's plot that would offer the many unexpected twists and turns of the story.   The author's goal was to have the reader feel basic sensations-shock, disbelief, horror, suspense, sexual excitement, and fear.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There are several reasons why sensation novels became so popular with Victorian society, and especially women, during this time period.   Urbanization and industrialization were changing the face of the countryside by creating more and more big cities.   This type of   novel was a welcomed escape from the emergence of industry and capitalism in England and America.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Even though the times were changing, women were still expected to be subservient to men.   They did not enjoy the freedom to vote or to own property.   Because it is the Victorian era, they are still expected to control their emotions in front of men and to be supportive at all times.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As women started to shun this role, it was reflected in the sensation novel.   The female became a strong character in these books.  Ã‚   Female sexuality was used to show strength, rebelliousness and evil.   They were often portrayed as seductresses and villains who would be punished by the ending of the book.   Females were no longer the victim waiting to be rescued.   The sensation novel reversed male and female roles with the man many times being victimized.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   These novels with thei... ...the strong female characters, his name was associated with both the male and female groups of authors. Sources Law, Graham.   Serializing Fiction in the Victorian Press.   London:   Palgrave, 2000. Hughes, Winifred.   The Maniac in the Cellar.   New Jersey:   Princeton University Press, 1980. Miller, D.A.   The Novel and the Police.   Los Angeles:   University of California Press, 1988. Boyle, Thomas.   Black Swine in the Sewers of Hampstead.   New York:   Viking Penguin, 1989. James, Henry.   Notes and Reviews.   Cambridge:   Dunster House, 1921. Gaskell, Elizabeth.   Mary Barton.   Oxford:   Oxford University Press, 1987. Nineteenth-Century Literature Criticism, Vol. 80. Mansel, Henry. "Sensations Novels." Quarterly Review 113 (April 1863):   251-68.    Websites http://www.vanderbilt.edu/AnS/english/Clayton/318biblio.htm http://www.indiana.edu/~victoria/

Metaphors by Sylvia Plath Essay

Sylvia Plath is well known for her confessional style of writing. Her poem ‘Metaphors’ was written in the 1960’s and expresses her self-loathing during pregnancy. Unlike many poets, Plath isn’t afraid to express her inner feelings throughout her work and explore herself within her poetry. In her poem ‘Metaphors’ Plath uses the ‘I’ voice to make her writing deeply personal and convey her pessimistic attitude towards her body image during pregnancy. ‘Metaphors’ is written in a single stanza structure consisting of nine lines each containing nine syllables. Nine is a recurring and significant number in the poem as metaphor and pregnancy both have nine letters and ‘I’ is the ninth letter of the alphabet. It also may be an underlying reference to the nine months of gestation during pregnancy and the impact pregnancy is having on Plath. The poem is written in the form of blank verse without any regular rhyming pattern; however the meter remains consistent with 9 syllables in each line. Plath creates shockingly vivid imagery of her heavily pregnant body and child within; â€Å"An elephant, a ponderous house.† She uses the word â€Å"ponderous† to create an image of her large, lumbering heavily pregnant body and â€Å"house† to show that she is sheltering something precious within. Plath also compares herself to the humorous image of â€Å"a melon on two tendrils.† This makes the reader picture a heavy, round image staggering on two frail, weak legs. The writer’s constant comparison to humorous, ugly objects such as â€Å"a big loaf† and â€Å"a fat purse† highlight the extent of her depression and self-loathing. Although Plath compares herself to a large, unattractive being, she places great value on her unborn child’s life and compares it to many beautiful, valuable objects; â€Å"ivory† â€Å"fine timbers! She uses comparison between the beautiful baby contained within her and her own self-image; â€Å"Money’s new-minted in this fat purse† which clearly represent the ugliness she sees in herself, concealing her precious child within. The writer claims to be;  Ã¢â‚¬Å"a means† where the child will thrive and grow until birth, â€Å"a stage† for her child to develop and grow within and â€Å"a cow in calf† which emphasizes the self-loathing she feels towards the change in her body. In the second last line on the poem, Plath says; â€Å"I’ve eaten a bag of green apples† which could be a reference to the Bible and the apples that tempted Eve in the Garden of Eden and how her over-indulgence followed by painful consequences are a biblical reference to original sin. Plath compares her situation to that of Eve’s, she believes that she too indulged in the sensual pleasure of over-indulgence and is now facing the consequences of her actions. On a more literal level, it may also be that she has over-eaten and feels bloated as this is often common among pregnant women. Plath ponders what the uncertain future holds for her in her last line; â€Å"Boarded the train there’s no getting off.† She implies that the pregnancy is too far advanced to be terminated and she is solely responsible for the new life within her. As the poem progresses, Plath begins to feel helpless towards the last weeks of her pregnancy, facing an uncertain future and she has no control over the outcome. The overall tone of ‘Metaphors’ is a pessimistic one which highlights the extent of the poet’s self-loathing and depression. This may be related to mental health issues the fragile poet suffered from. Plath’s distorted self-image combined with the love she feels for her unborn child and her uncertainty of what the future may hold for her come together to produce a beautiful, highly emotional poem. She successfully incorporates striking yet shocking imagery to engage the reader into her deepest thoughts and feelings and almost sympathise with her situation. Plath leaves us pondering what the future holds for her through her extremely heart-rending, thought provoking poem.

Design Thinking - 1006 Words

Case report---Design Thinking and Innovation at Apple Qi YU Q1. Why has Apple been so successful? What do you attribute it to? For several years, Apple has been ranked as the most innovative company in the world, but how it has achieved such success remains mysterious because of the company s obsession with secrecy. Now researchers and business men have found more about its success. According to the case, the main reasons are showed as following. Product: 1. Technology innovation Computers, music players, smartphones, etc are major products at Apple. In this field, technology is the first consideration. Constant innovation keeps Apple as the pioneer; otherwise, it cannot even exist. â€Å"Think differently†, is always what stuff†¦show more content†¦Ã¢â‚¬Å"†¦the best way is to design software at Apple is with the customer, which is now called participatory design.† Interactive customer involvement in the design process guarantees that the products meet the expectations from customers. They create their â€Å"beautiful products† for their customers. Moreover, the most successful point is that Apple educate and cultivate the customers, and when Apple has been culture internationally, it has obtained success in business and society. Distribution channels 4. Distribution channels Apple has hundreds of Apple Stores worldwide. Although Dell succeeded with Internet sales, Apple chooses â€Å"brick store† but not â€Å"click store†. Dell’s pattern cuts down cost and improves the profits accordingly in short term, however, it also makes Dell lose potential consumers. In the other way, the Retail stores bring Apple more customers; â€Å"foot traffic† attracts curious customers to step into the store and try the products; in this way, Apple can be more accessible. Apple also builds flagship stores in major cities of each country, these stores act as a place for experiment marketing. Execution and Leadership 5. 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